SmartCare services is one of a kind after sales, service providing company and a service consultant. A new startup offering unique customer satisfaction proposition to business required a trustworthy, agile and friendly brand positioning.
Iseedea developed a brand mark which would symbolise the relationship between SmartCare and their customers/clients.
In order to evoke professionalism and friendliness for the viewer, Iseedea proposed a Modern Sans typeface for the word "Smart" and an informal script typeface for the word "Care"
SmartCare is in the services sector which requires company to instil trust, reliability and friendliness.
The tagline was chosen which is descriptive in nature aptly embodies the value SmartCare offers.
Services Made Easy
Brand touch points such as collaterals form a lasting impression among SmartCare audience. Being a startup the content for all the touchpoint are repurposed in a manner that is purpose fit to the audience it was intended to.