For your customers to perceive your brand identity in the right context messages has to be planned, strategized and delivered to create an impression in the minds.
As per the survey conducted by B2B marketing source, branding is a significant purchasing factor within the B2B context. This is so because of the following reasons.
- It acts as a differentiator from your competitors not only on the basis of competitor product but also on aspects such as managements competencies, technologies, services and infrastructure.
- In a B2B context, member involved in buying your product may have different perception about your product. You are therefore required to package, position and promote your offerings to satisfy everyone; researchers, influencers & decision makers.
- With globalization, competitive landscape has become vast along with opportunity. This requires a global vision for your brand.